marketing

& advertising

Proposed

marketing plan

Marketing and advertising are essential when selling a home because they help attract the right audience, generate interest, and ultimately drive sales. Together, marketing and advertising ensure your product stands out in a crowded marketplace, builds trust with buyers, and increases visibility. Without them, even the best offerings can go unnoticed.

While paid advertising has its place, my approach goes beyond just investing in ad spend. I focus heavily on the unpaid elements that can deliver significant impact—things like strong presentation, buyer nurturing, compelling copywriting, targeted invites, and strategic follow-ups. These organic efforts build trust, engagement, and momentum around a property in a way that money alone can't always achieve. It’s about using time, creativity, and consistency to maximise return without always relying on a budget.

Below I have curated the foundations of a marketing plan that I believe will offer a well-balanced campaign and place your property in the best position. I would like to work together to finalise this marketing plan and ensure we are on the same page, working together to achieve the best result.

  • Premiere listings appear first in search results every time a buyer searches in your area. This prime positioning dramatically increases visibility and means your property is seen before any other listing, regardless of when it was uploaded.

  • On average, Premiere listings receive up to 4 times more views and 6 times more enquiries than standard listings. More eyes on your property means more inspections, more competition, and a greater chance of securing a premium price.

  • While most listings drop down over time, Premiere ads remain in a top position throughout the life of the campaign, keeping your property front-of-mind for buyers even weeks after it goes live.

  • Premiere ads are visually enhanced with larger photos, bold headlines, and premium formatting, making them more engaging and appealing at a glance—especially on mobile.

  • In a crowded market, standing out is essential. Premiere advertising helps ensure your property doesn’t get lost among dozens of similar homes. In slower markets, it helps attract more buyers. In fast-moving ones, it can drive bidding competition.

  • In a crowded market, standing out is essential. Premiere advertising helps ensure your property doesn’t get lost among dozens of similar homes. In slower markets, it helps attract more buyers. In fast-moving ones, it can drive bidding competition.

Premiere + Advertisement

$3,659.00

Using a Premiere advertisement for your property on realestate.com.au gives you the highest level of exposure on the platform, significantly increasing your chances of attracting more interest, more inspections, and ultimately a better sale result. Here’s why it’s worth the investment

Professional photography & videography

Using professional photographers when selling your home is one of the most important steps you can take to maximise interest and achieve the best possible sale price. Here’s why:

  • Your online photos are often the first and only chance to grab a buyer’s attention. Professional photography ensures your home looks its absolute best, helping it stand out in a crowded marketplace and encouraging more buyers to click on your listing.

  • Professionals know how to frame, light, and compose each shot to showcase space, layout, natural light, and lifestyle appeal. They’ll make rooms look brighter, bigger, and more inviting—something phone cameras or DIY shots often can’t achieve.

  • Listings with high-quality images consistently attract more online views, leading to more enquiries, more inspections, and a higher likelihood of competitive offers. Great photos can dramatically increase engagement on sites like realestate.com.au and Domain.

  • Great photography doesn’t just show a house—it sells a lifestyle. When buyers emotionally connect to the images, they’re more likely to book an inspection and imagine themselves living there.

  • High-quality marketing signals a serious, well-presented campaign. Buyers are more likely to trust a listing that’s been professionally photographed, assuming the seller is genuine and the property is worth their time.

  • Professional photos can be used across all your marketing platforms: social media, brochures, email campaigns, signboards, and online listings. This consistent, polished presentation reinforces your property’s appeal wherever buyers see it.

Photographers we trust

  • Mountfort Media

    Require the least notice and have the fastest turn-around. Solid photography at a competitive price point.

    Day shoot $210

    Drone +$150

    Dusk +$150

    Video + $$600 - $1,000

  • Nira Creative

    In my opinion, they are the best in the business and produce the best photos. They do charge more and require decent notice for photo shoots.

    Day shoot $375

    Drone +$200

    Dusk +$100

  • Realscope

    They have been doing real estate photography for the longest in Brisbane. They require some notice but offer quality photos and experience.

    Day shoot $210

    Drone +$150 - $250

    Dusk +$150

    Video + $450 - $600

floorplans

  • Standard

    $170 - $200

  • Site Plan

    $285 - $300

  • Floorscape

    $350 - $400

Contractual
Requirements

Form 2 - Sellers Disclosure

In Queensland, a new seller disclosure regime comes into effect on August 1, 2025, requiring sellers to provide a Seller Disclosure Statement to buyers before the contract is signed. This statement must include relevant property information like encumbrances, zoning, tenancy details, and potential issues like contamination or heritage listings. Failure to provide accurate and complete disclosure could allow the buyer to terminate the contract before settlement.

Ideally, sellers should use both a solicitor and a professional search agent (also known as a disclosure platform or property search provider), because each plays a different but complementary role in the process of preparing a Form 2 Seller Disclosure in Queensland.

    • Reviews the Form 2 and advises on legal obligations

    • Determines if there are additional disclosures required (e.g. encumbrances, disputes, unapproved structures, tenant agreements)

    • Ensures the timing of disclosure complies with legislation

    • Provides legal protection in case of buyer disputes or contract issues

  • What a Search Agent Does:

    • Gathers all the required supporting documents quickly and accurately (title search, plan, zoning, rates notices, etc.)

    • Reduces time delays and admin burden on the agent or seller

    • Uses automation to track and ensure documents are current and complete

    • Often integrates directly with Form 2 templates to prefill information

    Think of a search agent as the tool that collects the data.

  • Search X is an Australian digital platform designed to streamline the preparation of legally compliant Seller Disclosure Reports.

    What SearchX Offers

    • Automated Document Collection: SearchX automates the gathering of necessary property certificates, such as title searches, zoning and planning certificates, and council rates notices.

    • Instant Form 2 Generation: The platform facilitates the rapid creation of the Form 2 Seller Disclosure Statement, ensuring compliance with the new legal requirements.

    • Compliance Assurance: By using SearchX, sellers and agents can reduce the risk of errors or omissions that could lead to contract termination.

    • Time Efficiency: The platform aims to expedite the listing process, allowing properties to be market-ready sooner

    • Staging transforms a house into a home. It allows buyers to imagine themselves living there, which creates emotional appeal—an important driver in decision-making.

  • Empty spaces can feel cold, confusing, or smaller than they actually are. Furniture provides scale, flow, and purpose to each room, helping buyers understand how the space can be used effectively.

  • Professionally staged homes photograph beautifully. In an online-first market, standout photos are crucial for attracting clicks, inquiries, and inspections.

  • A staged home feels well cared for and higher-end. This can influence both buyer perception and offer price, often resulting in quicker sales and stronger negotiations.

  • Strategic staging draws the eye to the home’s strengths and subtly downplays imperfections, without being deceptive.

Professional Furniture Staging

Staging is more than decoration—it’s a selling strategy. It makes your property more marketable, more memorable, and more valuable in the eyes of buyers and often has a strong return on investment. Here's why:

  • $855

    Using Domain.com.au to sell your Queensland property gives your listing exposure to one of Australia’s largest and most trusted real estate audiences. While realestate.com.au often dominates the market, Domain still attracts a significant number of serious buyers—particularly in metropolitan and inner-city markets. By advertising on Domain, you’re maximising your property's online reach, increasing enquiry potential, and reducing the risk of missing out on a buyer who may be browsing only one portal. In a competitive market, visibility matters—and Domain helps ensure your property is seen by the broadest possible audience.

  • PER CONSULTATION - CIRCA $600

    Getting a pre-sale Building and Pest Inspection is a proactive step that can give you a strong advantage when selling your property. It helps identify any issues upfront, allowing you to address them before going to market or adjust your price expectations accordingly. This transparency builds trust with buyers, reduces the risk of contract fall-through, and can streamline negotiations by removing the uncertainty that often arises after a buyer's inspection. Ultimately, it positions you as a prepared and honest seller, which can lead to faster, more confident offers.

  • STOCKBOARD 6X4 - $165
    PHOTOBOARD 6X4 - $195

    Using a signboard when selling your property is a simple yet powerful marketing tool that increases local visibility and buyer awareness. It captures the attention of passers-by, neighbours, and potential buyers who may not be actively searching online but are interested in the area. A well-designed signboard reinforces your campaign, builds credibility, and can prompt spontaneous enquiries or open home visits. It also helps create a sense of activity and urgency, signalling to the market that the property is for sale and worth inspecting.

  • $50 - $100

    Using brochures in your property campaign provides buyers with a tangible takeaway that reinforces key features and helps your property stand out after inspections. Professionally designed brochures create a lasting impression, showcasing high-quality photos, floorplans, and essential details in a format buyers can revisit and share with others. They also convey a sense of quality and care in the presentation, which can positively influence how buyers perceive the value of your home. In a competitive market, brochures help keep your property top of mind.

  • AGENT TO COVER

    An Information Memorandum (IM) is a premium marketing document that provides serious buyers with a comprehensive overview of your property. It typically includes detailed descriptions, professional photography, floorplans, location highlights, and relevant legal or financial information. Using an IM demonstrates professionalism and transparency, helping to build buyer confidence and streamline the decision-making process. It's especially effective for high-end homes, investment properties, or unique listings where buyers may need more in-depth information before making an offer. An IM can set your property apart and attract more qualified, motivated buyers.

  • $50 - $550

    Running social media campaigns is a powerful way to expand your property’s reach beyond traditional real estate portals. Platforms like Facebook, Instagram, and TikTok allow you to target specific demographics—such as age, location, lifestyle, and buying intent—ensuring your property is seen by the right audience. These campaigns can create buzz, drive more traffic to your listing, and generate direct enquiries from buyers who may not be actively searching on real estate websites. Social media also allows for creative storytelling through photos, video, and engagement, helping your property stand out in a crowded market.

  • Courier Mail Advertisement
    Quarter Page: $490
    Half Page: $980
    Full Page: $1,960
    Double Page: $3.920

    Advertising in a newspaper can still be a valuable addition to your property marketing strategy, particularly for reaching an older or more traditional demographic who may not rely on online platforms. It adds credibility and broadens exposure beyond digital channels, helping to capture passive buyers or locals who browse the property section as part of their routine. Newspaper ads also support the perception of a serious, high-quality campaign, which can reflect positively on both the property and the seller. When used alongside digital efforts, print advertising can help create a well-rounded and far-reaching campaign.

  • $550

    An auctioneer fee is non-refundable because it covers the professional services, time, and preparation the auctioneer invests regardless of whether the property sells under the hammer. This includes pre-auction consultations, buyer engagement, scripting and rehearsing the call, attending the open homes, and conducting the auction itself. The fee reflects their expertise in driving competitive bidding and achieving the best possible result for the seller. Since the auctioneer delivers their service on auction day—whether the property sells or not—the fee is earned and non-contingent on the outcome.

  • $50 - $250

    Including flyers and invites in a sales campaign helps create targeted, local awareness and drives buyer engagement from the very beginning. Delivered to surrounding homes or sent to a qualified buyer database, these materials generate early interest and can encourage neighbours, referrals, and active buyers to attend inspections or share the listing. They also add a personal touch to your campaign, making buyers feel invited and involved rather than just passively informed. When combined with digital marketing, flyers and invites contribute to a strong, multi-channel approach that maximises exposure and inspection turnout.

Additional Marketing elements

Below are some additional marketing elements that you might like to incorporate into your sales campaign:

Proposed

marketing plan