Potential Buyer

Investors offer a different perspective when shopping for property, their priorities aren’t always focused on the suitability of the property to themselves. Investors will consider the revenue created by the property and asses the properties potential for future capital growth. Investors will often view the property less like a home and more like an asset. This lends itself to property with an obstacle or complication that may deter owner occupiers more so than investors.

With that being said Investors will still naturally be attracted to the best properties within their range, putting together solid case studies to demonstrate the properties potential will help secure offers from investors at the right price.

These buyers have purchased a property before. They are either looking to upgrade to a different style of property or purchase a bigger property in the area. Finding out their purpose and reasons for buying will offer great insight into their preferences, budget, and how to best tailor the property’s narrative to suit the individual.

Not being new to purchasing property means that there is less of a focus on running through the process and more of a focus on the property’s potential. Being aware of what their current property might be worth and having insight into that area of the property market helps reassure buyers and encourages higher offers.

These buyers have identified the local area as the place where they intend to purchase their next property. Finding out their reason for buying in the area will offer great insight into their preferences, budget, and how to best tailor the property’s narrative to suit the individual. It also benefits all negotiations as their buying motives are known.

These buyers are familiar with purchasing property, meaning that there is less of a focus on running through the process. These Buyers are less familiar with the exact location of the property and are eager to be guided on the positives of the property allowing for great discussions.

These buyers are typically looking to stay in the area they know but secure a property more suited to their lifestyle. You will often find that these owners are selling the family home and no longer need a large-sized property. They have seen strong capital growth and are now focused on buying exactly what suits for their next chapter.

These buyers can vary with timelines, the majority will start looking well ahead of time but may be fast-tracked to purchase depending on personal circumstances... they may overlook a lot of property but, once they have found what they are after, they will be prepared to pay a premium.