why me

Whilst I am a well-mannered, punctual, hard-working & morally driven individual, the main reason you should work with me is:

I will get you sold for an above-market sale price!

Easy to Say, Hard to Prove!


Across my last 50 sales, I have, without fail, secured an above-market result for my owners. My average influence on price currently sits at 11.1% with some campaigns getting close to 20% above market feedback. This is a statistic I am extremely proud of and one that isn't achieved by me sitting there waiting for an acceptable offer to arrive.

Every owner wants to know that the agent they select will not only be able to sell their property but also have procedures in place to ensure that their property is sold for nothing less than the top price in the marketplace.

Across the last 50 Sales campaigns, I have influenced price above market feedback by an impressive amount

Total Campaign Influence

Across the last 50 Sales campaigns, I have consistently influenced the final sale price during the negotiation phase.

Negotiating
Influence

How do I achieve these results

By following a consistent process for every campaign, I put my clients in the best position to accept the strongest offer for their home.

What sets me apart is that I’ve refined my approach into three key stages. More importantly, I understand the why behind everything I do — which means even small improvements to standard practices can lead to big results.

  • The goal of marketing is simple — attract attention and generate excitement. All marketing efforts fall into two key categories:

    • Attracting Quantity Buyers

    • Attracting Quality Buyers

    You’ll often hear agents say, "You can’t sell a secret." They focus on driving more inspections, believing more buyers means more offers — and better negotiation power. But this usually leads to campaigns that chase numbers, leaving the quality aspect for the negotiation stage — which, in my view, is too late.

    What sets me apart is a balanced approach from the start. I focus on both quantity and quality at the same time. Small differences in strategy lead to big differences in results.

  • My process starts long before an owner decides to sell. In most cases, the best offers come from buyers I’ve already built a relationship with — not someone walking in off the street.

    Every time I meet a buyer, whether they make an offer or not, I take the time to understand who they are and what they’re looking for. I also do my due diligence — checking social media, LinkedIn, news archives — because in negotiation, no detail is too small. I record everything.

    But knowing buyers is just half the job. The other half is matching them with the right property — and negotiating the best price. Early in my career, I learned that you can’t force a buyer to purchase something they don’t want, or pay more than they can afford.

    Yes, strong offers often come from buyers who feel an emotional connection to a home. But emotion alone isn’t enough — they also need to justify the price. That’s why, before the campaign begins, I craft a compelling story around the property, backed by strategic comparable sales. Some buyers might see those sales as superior — but for the right buyer, they’ll view this home as equal or even better.

    By combining both logic (the head) and emotion (the heart), I start negotiations before the buyer even realises. If either part is missing, their offer usually stalls. A buyer may love a home but won’t offer more without justification. Another might see the value but won’t stretch further without emotional buy-in.

    What makes my buyer management different is how deeply I know my buyers — their history, preferences, and personal situations. This lets me steer negotiations in a way that feels like a natural conversation, not a battle. It creates trust, transparency, and better results.

  • After effective marketing and buyer management, the pinnacle of the campaign lies in negotiations.

    Without proper research on each buyer, an agent’s ability to negotiate is limited. Two buyers might love the same property for entirely different reasons — and that matters.

    Buyers can spot a generic pitch. I tailor my negotiations to each individual, making sure they feel valued and their offer taken seriously. Many agents dismiss low initial offers, but I prefer to work with buyers to see how far they’re willing to go. Every buyer wants the best deal — if you make it easy, they’ll take it.

    My negotiation style keeps buyers slightly uncomfortable — they’re unsure where they stand. But property deals are emotional, and a bit of discomfort is part of the process. Through consistent, open communication, I stay in tune with their level of interest and know when there’s room to move the price higher.

A little about Louie

“No single transaction is worth the reputation lost from doing a bad job.” – Louie

  • Sales Consultant

    Louie is a proud husband, father, brother, and son, shaped from an early age by strong family values — honesty, hard work, and community spirit. Growing up in a country town, giving back was part of everyday life. His father served as the local police officer and CFA volunteer, while his mother actively supported community groups. Louie followed suit — mentoring students, coaching junior sports, and setting a strong example as the eldest sibling.

    Highly respected not just for results, but for how he achieves them, Louie brings the same dedication to real estate that he did in his earlier careers, including teaching. His thoughtful, client-first approach and open communication style have helped hundreds of buyers and sellers feel supported from day one through to settlement and beyond.

    Louie sees clear parallels between teaching and real estate — both require extra time, energy, and care today to create better outcomes tomorrow. This long-term mindset, combined with a strong belief that no transaction is worth compromising his reputation, sets him apart.

    A lifelong learner, Louie blends knowledge from psychology, architecture, marketing, and interior design into his process — constantly adapting to trends and improving his service. He regularly audits and refines his methods to ensure clients receive the best, most up-to-date advice possible.

    With a focus on trust, results, and genuine care, Louie has helped hundreds of clients navigate real estate — and he’s committed to turning that into thousands, built on referrals, repeat business, and lifelong community connections.

Vision & Mission Statements

Helping owners sell their property is more than just a job, it’s a passion. Knowing the impact I can have on a result, reminds me that the work I do rewards the owners I work for!

  • With care, effort & experience I will achieve an above market result for your property through strategic marketing, first-class buyer management and unrivalled levels of effective negotiating.

  • To be the trusted agent for you and your family and ensure all of your real estate needs are met with integrity, care & respect for decades to come.