marketing
& advertising
Realestate.com.au
In Qld, Realestate.com.au is where 92% of Buyers start their search when looking for their next property. Listing your property on realestate.com.au offers several key advantages that can significantly boost your chances of achieving a successful sale:
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Realestate.com.au is Australia's most visited real estate platform, attracting millions of buyers each month. Listing here ensures your property is visible to the widest possible audience, including both active and passive buyers.
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Buyers trust realestate.com.au as a reliable source for up-to-date property listings and market data. Having your property listed there adds legitimacy and professionalism to your campaign.
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Their platform uses intelligent algorithms and filters to match your property with the right buyers based on location, budget, and preferences. This ensures your listing is not just seen—but seen by the right people.
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You can showcase your property with high-quality photos, videos, floorplans, virtual tours, and detailed descriptions—creating a strong first impression and increasing engagement.Item description
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With a huge number of users browsing via mobile and their app, your listing will be accessible anytime, anywhere, giving you a 24/7 digital open home.
Professional photography & videography
Using professional photographers when selling your home is one of the most important steps you can take to maximise interest and achieve the best possible sale price. Here’s why:
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Your online photos are often the first and only chance to grab a buyer’s attention. Professional photography ensures your home looks its absolute best, helping it stand out in a crowded marketplace and encouraging more buyers to click on your listing.
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Professionals know how to frame, light, and compose each shot to showcase space, layout, natural light, and lifestyle appeal. They’ll make rooms look brighter, bigger, and more inviting—something phone cameras or DIY shots often can’t achieve.
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Listings with high-quality images consistently attract more online views, leading to more enquiries, more inspections, and a higher likelihood of competitive offers. Great photos can dramatically increase engagement on sites like realestate.com.au and Domain.
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Great photography doesn’t just show a house—it sells a lifestyle. When buyers emotionally connect to the images, they’re more likely to book an inspection and imagine themselves living there.
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High-quality marketing signals a serious, well-presented campaign. Buyers are more likely to trust a listing that’s been professionally photographed, assuming the seller is genuine and the property is worth their time.
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Professional photos can be used across all your marketing platforms: social media, brochures, email campaigns, signboards, and online listings. This consistent, polished presentation reinforces your property’s appeal wherever buyers see it.
Photographers we trust
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Mountfort Media
Require the least notice and have the fastest turn-around. Solid photography at a competitive price point.
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Nira Creative
In my opinion, they are the best in the business and produce the best photos. They do charge more and require decent notice for photo shoots.
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Realscope
They have been doing real estate photography for the longest in Brisbane. They require some notice but offer quality photos and experience.
floorplans
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Standard
A basic floorplan that offers a clean interpretation of the layout.
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Site Plan
A Floorplan that offers a broader view of the property for sale, it highlights not only the property but the land which the property sits on.
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Floorscape
The leaders in floorplans… Floorscape view the floorplan as an essential part of any campaign, beautiful site plans are included for all houses and nearby attraction maps are included for units.
Contractual
Requirements
Form 2 - Sellers Disclosure
In Queensland, a new seller disclosure regime comes into effect on August 1, 2025, requiring sellers to provide a Seller Disclosure Statement to buyers before the contract is signed. This statement must include relevant property information like encumbrances, zoning, tenancy details, and potential issues like contamination or heritage listings. Failure to provide accurate and complete disclosure could allow the buyer to terminate the contract before settlement.
Ideally, sellers should use both a solicitor and a professional search agent (also known as a disclosure platform or property search provider), because each plays a different but complementary role in the process of preparing a Form 2 Seller Disclosure in Queensland.
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Reviews the Form 2 and advises on legal obligations
Determines if there are additional disclosures required (e.g. encumbrances, disputes, unapproved structures, tenant agreements)
Ensures the timing of disclosure complies with legislation
Provides legal protection in case of buyer disputes or contract issues
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What a Search Agent Does:
Gathers all the required supporting documents quickly and accurately (title search, plan, zoning, rates notices, etc.)
Reduces time delays and admin burden on the agent or seller
Uses automation to track and ensure documents are current and complete
Often integrates directly with Form 2 templates to prefill information
Think of a search agent as the tool that collects the data.
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Search X is an Australian digital platform designed to streamline the preparation of legally compliant Seller Disclosure Reports.
What SearchX Offers
Automated Document Collection: SearchX automates the gathering of necessary property certificates, such as title searches, zoning and planning certificates, and council rates notices.
Instant Form 2 Generation: The platform facilitates the rapid creation of the Form 2 Seller Disclosure Statement, ensuring compliance with the new legal requirements.
Compliance Assurance: By using SearchX, sellers and agents can reduce the risk of errors or omissions that could lead to contract termination.
Time Efficiency: The platform aims to expedite the listing process, allowing properties to be market-ready sooner
Social Media & google advertising
Amplify
These days, almost every active property search begins online. But sometimes, the person who’ll pay the best price, isn’t even looking. Amplify™ uses the power of Artificial Intelligence (AI) to interpret data from Google, Facebook, and Instagram and match potential audiences to your property based on their location, interests and online behaviour.
Exclusive to Raine & Horne, Amplify creates 72 advertisement variants of your property, constantly refining which images and captions to promote, ensuring the money invested is maximised at attracting the right attention and appealing specifically to the buyers showing interest.
General advertising
Social media advertising is one of the most powerful and cost-effective ways to promote your property to a wider and more targeted audience. Platforms like Facebook, Instagram, and TikTok allow us to showcase your home with eye-catching visuals, videos, and stories—reaching not just active buyers, but also passive buyers who may not be searching on portals like realestate.com.au, but are still open to the right opportunity.
With advanced targeting, we can zero in on specific demographics, locations, and buyer behaviours to ensure your home is seen by the most likely buyers. It also enables instant engagement, allowing us to respond quickly to enquiries, promote open homes, and build momentum around your listing.
Professional Furniture Staging
Staging is more than decoration—it’s a selling strategy. It makes your property more marketable, more memorable, and more valuable in the eyes of buyers and often has a strong return on investment. Here's why:
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Staging transforms a house into a home. It allows buyers to imagine themselves living there, which creates emotional appeal—an important driver in decision-making.
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Empty spaces can feel cold, confusing, or smaller than they actually are. Furniture provides scale, flow, and purpose to each room, helping buyers understand how the space can be used effectively.
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Professionally staged homes photograph beautifully. In an online-first market, standout photos are crucial for attracting clicks, inquiries, and inspections.
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A staged home feels well cared for and higher-end. This can influence both buyer perception and offer price, often resulting in quicker sales and stronger negotiations.
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Strategic staging draws the eye to the home’s strengths and subtly downplays imperfections, without being deceptive.
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Well-crafted copy does more than just describe the features of a home—it creates an emotional connection, tells a compelling story, and helps buyers visualise the lifestyle the property offers. Good copywriting highlights the unique selling points, targets the right buyer demographic, and uses persuasive language to generate interest and urgency. Combined with quality photography and design, strong copy can significantly increase engagement online, drive more enquiries, and ultimately help achieve a better sale result. In a competitive market, the right words can make your property stand out.
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An agent’s database is a powerful asset when selling your property because it gives you direct access to a pool of qualified, motivated buyers who are already actively looking. These buyers have often registered their preferences, budgets, and timelines, allowing the agent to match your home with people who are most likely to be interested. This can lead to faster inspections, off-market opportunities, and sometimes even pre-market offers, reducing time on market and increasing competition. A strong database also allows for targeted email and SMS campaigns, helping your property reach the right buyers before it even hits the public portals—giving you a critical early advantage.
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Building strong relationships with mortgage brokers and buyers' agents is highly beneficial for property owners. Mortgage brokers work with finance-ready buyers, giving agents access to qualified purchasers and helping streamline the sales process by addressing finance issues early. Buyers' agents, on the other hand, represent serious, motivated clients who are actively searching and ready to act. Collaborating with both can lead to off-market opportunities, faster deals, and more competitive negotiations. These professional connections enhance communication, build trust, and ultimately help agents match the right buyers to the right properties more efficiently—leading to better results for sellers.
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While digital marketing plays a major role, local print materials still offer powerful benefits—especially for targeting neighbours, passive buyers, and word-of-mouth networks. A well-designed flyer can generate interest from people in the area who may be looking to buy, know someone who is, or are curious about local property values. Letterbox drops also help build local awareness, drive inspection attendance, and reinforce the presence of a listing within the community. In short, they’re a low-cost, high-impact way to complement online efforts and reach buyers you might otherwise miss.
Additional advertising
Not Too High, Not Too Low, JUST RIGHT!
Your property's advertised price does not define the value of your home, the sales process will help guide you on this. Your advertised price is one element of a larger process designed to attract attention, foster interest, and entice buyers.
If the property is advertised with too high a price, buyers will not engage with the property, and if we price it too low, buyers will engage with the property but the clarity of absolute value will be lost with good offers likely to be seen as great offers.
As your agent, I constantly gather price feedback, assess data from our advertisements, and analyse the offers received so that I can effectively advise whether we should increase, decrease or hold firm on price expectations and if we are at the pointy end of potential price.
Brochures
Brochures can make a valuable difference when selling a property. They provide buyers with a tangible takeaway that reinforces the key features, layout, and lifestyle appeal of your home, helping it stand out long after the inspection. A professionally designed brochure adds credibility to your campaign, creates a lasting impression, and can be easily shared with decision-makers like partners or family members. While much of the buyer journey is digital, brochures still play an important role in supporting buyer engagement and influencing purchase decisions.
After consulting with Buyers I created A5,A4 & A3 Brochures that provide the information buyers want while standing out from what other agents and agencies use. All brochures are created with a thick, textured card that keeps my owners property front of mind.
Powered by QR codes, the brochures offer direct links to personalised Information Memorandums & Offer Forms.
Print Media
Print media can still be a valuable part of a property advertising campaign, especially when targeting local buyers or specific demographics. Newspapers, magazines, and property lift-outs can help generate additional exposure beyond digital channels, often reaching buyers who prefer traditional media or are actively browsing for homes in their area. Print ads also enhance credibility and can reinforce the perception of a premium, well-marketed listing. While not as targeted or measurable as online platforms, print can complement your digital marketing and increase your reach across multiple touchpoints—making it a useful addition in certain markets.
Signboard
Using a signboard to advertise your property is a simple yet highly effective way to boost visibility and attract more buyers. It acts as 24/7 local advertising, capturing the attention of passersby, neighbours, and potential buyers who may not be actively searching online. A professional signboard adds credibility to your campaign, supports digital marketing efforts, and can drive word-of-mouth interest within the community. It also helps guide buyers during open homes, especially in areas where the property might not be easy to find. In short, it’s a low-cost tool that delivers high impact.
information memorandums
An Information Memorandum (IM) is a powerful tool that provides serious buyers with a comprehensive overview of your property, helping them make informed decisions with confidence. It goes beyond the standard online listing by presenting detailed information such as property features, floor plans, pricing guidance (if applicable), suburb insights, recent comparable sales, and relevant legal or planning details—all in one professionally designed document. The benefit of an IM is that it positions your home as a premium offering, supports buyer due diligence, and can speed up the decision-making process by addressing common questions upfront. It’s particularly effective in securing timely offers