5/73 beatrice street

taringa

2 BED | 2 BATH | 1 CAR

Dear Jill & Bill,

Thank you for allowing me the opportunity to provide you with sales information relating to the property. This submission includes helpful material to assist you in your planning and decision making, pertinent information on my services and proposed strategies… I am excited by the opportunity your property presents. We have built a solid relationship with the tenant, which we believe will assist you and your sales campaign… especially if you are considering selling before they vacate.

You have been a loyal Landlord for many years and we want to repay your loyalty by going above and beyond and working harder than ever to get you the best price possible! I will elaborate further below but you have an incredible property and I am happy to be flexible and whatever you decide to do, I will align with and focus on securing the best price.

2 bedroom units in the inner west are my area of expertise… my last 2 x 2bedroom unit sales in Taringa achieved 135 buyer inspections in the first week and 30 offers between the 2. I would love to be put to work! I feel confident that my local experience, understanding of current market conditions, buyer management, and devotion to your property, along with its sales campaign, will ensure the best outcome is achieved!

Louie Maxwell
0459 391 947
louie.m@brisbanewest.rh.com.au

key Details Summarised

My passion for my job, means that I elaborate extensively and will typically give more information and insight than you might want. If you would like a quick overview, the key elements are summarised below… scroll further down for the elaboration.

  • My final sales price is on average 11% ABOVE market feedback.

    Anyone can sell a property at market rate, my best attribute is selling property well above this!

    If I had to give just one reason as to how I constantly achieve this, it would be my buyer management… On the majority of my sales, I already know the successful buyer. I have built a relationship over the couple of months prior and then place them in a competitive situation that extracts best offers.

  • My Standard Fee is 2.75% + GST

    However, you have been a loyal landlord for many years and I want to be a part of this sale so I would like to offer you a reduced rate of

    2.0% + GST

    At a sale price of $850,000 that is savings of over $6,000

    Other variations are available

    SCROLL DOWN FOR MORE INFORMATION

  • The marketplace is full of desperate buyers who have been looking to secure property for a long time… with little property coming online. There has never been a more favourable time for sellers

  • First Home Buyers
    Property upgraders
    Investors

    SCROLL DOWN FOR MORE INFORMATION

  • $860,000 ±. $20,000 is where I believe most of the market will see the value of your property… however, I don’t sell at market value, I push to sell above market!

  • $4,169.00, I have shared an example of what I believe is a solid, well-rounded campaign… with that being said, I believe in always working with my owners to curate the perfect plan

    SCROLL DOWN FOR MORE INFORMATION

  • Private Treaty: FOR SALE or OFFERS OVER $850,000

    SCROLL DOWN FOR MORE INFORMATION

  • As soon as you are ready… we could be online and showing buyers through in a couple of days.

    If the tenants are on board we can start very quickly however the tenants may already be in the process of packing up and moving out!

    Given you would sell within a week of coming online, waiting until the tenants are out and staging the property would be a positive return on investment

  • TBA - Upon Inspection

How do I achieve the best results in the marketplace?

By following a consistent process for every campaign, I put my clients in the best position to accept the strongest offer for their property.

What sets me apart is that I’ve refined my approach into three key stages. More importantly, I understand the why behind everything I do — which means even small improvements to standard practices lead to big results.

  • The goal of marketing is simple — attract attention and generate excitement. All marketing efforts fall into two key categories:

    • Attracting Quantity Buyers

    • Attracting Quality Buyers

    You’ll often hear agents say, "You can’t sell a secret." They focus on driving more inspections, believing more buyers means more offers — and better negotiation power. Unfortunately this usually leads to campaigns that chase numbers, leaving the quality aspect for the negotiation stage — which, in my view, is too late.

    What sets me apart is a balanced approach from the start. I focus on both quantity and quality at the same time. Small differences in strategy lead to big differences in results.

  • My process starts long before an owner decides to sell. In most cases, the best offers come from buyers I’ve already built a relationship with — not someone walking in off the street.

    Every time I meet a buyer, whether they make an offer or not, I take the time to understand who they are and what they’re looking for. I also do my due diligence — checking social media, LinkedIn, news archives — because in negotiation, no detail is too small. I record everything.

    But knowing the buyer is just half the job. The other half is matching them with the right property — and negotiating the best price. Early in my career, I learned that you can’t force a buyer to purchase something they don’t want, or make them pay more than they can afford.

    Yes, strong offers often come from buyers who feel an emotional connection to a home. But emotion alone isn’t enough — they also need to justify the price. That’s why, before the campaign begins, I craft a compelling story around the property, backed by strategic comparable sales. Some buyers might see those sales as superior — but for the right buyer, they’ll view this home as equal or even better.

    By combining both logic (the head) and emotion (the heart), I start negotiations before the buyer even realises. If either part is missing, their offer usually stalls. A buyer may love a home but won’t offer more without justification. Another might see the value but won’t stretch further without emotional buy-in.

    What makes my buyer management different is how deeply I know my buyers — their history, preferences, and personal situations. This lets me steer negotiations in a way that feels like a natural conversation, not a battle. It creates trust, transparency, and better results.

  • After effective marketing and buyer management, the pinnacle of the campaign lies in negotiations.

    Without proper research on each buyer, an agent’s ability to negotiate is limited. Two buyers might love the same property for entirely different reasons — and that matters.

    Buyers can spot a generic pitch. I tailor my negotiations to each individual, making sure they feel valued and their offer taken seriously. Many agents dismiss low initial offers, but I prefer to work with buyers to see how far they’re willing to go. Every buyer wants the best deal — if you make it easy, they’ll take it.

    My negotiation style keeps buyers slightly uncomfortable — they’re unsure where they exactly stand. Buying property is emotional, and a bit of discomfort is part of the process. Through consistent, open communication, I stay in tune with their level of interest and know when there’s room to move the price higher.

IS THE commission Negotiable?

Looking back at my last 50 sales, I’ve consistently delivered above-market results for my clients. Throughout a campaign, I can typically increase offers by around 10%—and often add 5% or more just through negotiation alone.

My commission is a success fee—only paid once we achieve a great result.

Commission isn’t always a one-size-fits-all, so I’ve outlined a few flexible options we can discuss. I never want commission to be the reason I miss out on working with you, but I’m confident that the time, skill, and effort I put into every campaign leads to the best possible outcome for both of us.

  • 2.0% of the Purchase Price + GST

  • 1.9% - 2.2% of the Purchase Price + GST

    Once the property goes under contract you can then decide the commission rate (between the 2 numbers) based on how happy you are with the outcome & service.

  • 2 % + GST up to $xyz

    then

    2.3 % + GST of the balance sale price

    I dont need additional incentive to push for the best price however owners often like including an additional incentive like a bonus rate commission.

  • 2.5% of the Purchase Price + GST

    If you want the flexibility of appointing multiple agents an open listing may be an option.

    What I have found is that when several agents are appointed and it is a popular property the race to get the fastest acceptable offer overtakes the focus of getting the best result as only one agent gets paid.

Click Here - My last 50 results

What is my advice & Guidance

I could sell your property tomorrow with no MARKETING for a good price.
the advice i give is what i know will get you the best price!

With the tenants due to move out in 4 weeks and Christmas approaching, the timeline appears rushed to get it on before the tenants start packing up and it would do damage to your campaign if you were to show the property when boxes and belongings are everywhere. As your agent, it is my job to create the environment that will get a premium price; every element needs to be premium, the marketing and advertising, me as an agent but also the presentation of the property. Professional furniture staging helps the property feel more spacious, newer and most importantly, feel like a livable home, allowing buyers to create that emotional connection that will help lead to those premium offers. Over the years and in all markets, furniture staging has greatly benefited many of my owners.

Rarely will the best buyer be someone I have never met before, often they are a buyer I have been building trust and a relationship with over weeks, months and sometimes years. Any buyer who has worked with me knows that I communicate and am transparent, I am approachable, and I know my marketplace… Buyers also know that I don’t play games, in the majority of my campaigns the successful buyer offered a lot more than the second best buyer (something auctions & Marketbuy cannot replicate) and that is because buyers never know the specifics of other buyers and their offers, I keep this private and share only with the owner. Every buyer wants to get the property for as little as possible and if they are given that opportunity they will take it… this mentality is only trumped by the fear of missing out. I change negotiations from “what other buyers are offering” to “how much can you offer” & “if you saw the sale price tomorrow, at what price would you be disappointed you didn’t make an offer to beat it?”

I can’t force a buyer to offer an amount they can’t afford… I can however, prevent them from buying the property at a discount price.

My thoughts on price

As agents we can look at comparable sales and recent data to find out where we think the marketplace will generally see the value of the property; however, nobody actually knows what the best buyer will be prepared to pay. I won’t promise a number or quote higher just to impress you or win the listing, I would expect the average buyer to be interested in your property around $860,000 (±$20,000). As I mentioned above, I don’t know what the best buyer is prepared to pay but it is important that I position your property to capitalise and essentially demand an above-market result. I will be inviting buyers from my database who I know have a budget of up to $1,000,000, and should they love your property and make an offer I will be negotiating with that buyer all the way up to their budget. I have built my career on exceeding expectations through hard work, effort & strategy. The only thing I promise you is that your property will be my number 1 focus and I will find you the best price in the marketplace.

Comparable Sales

Suburb Data -

Taringa, 4068

Last month Taringa had 88 properties available for rent and 63 properties for sale. Median property prices over the last year range from $1,800,000 for houses to $762,000 for units. If you are looking for an investment property, consider houses in Taringa rent out for $755 PW with an annual rental yield of 2.4% and units rent for $640 PW with a rental yield of 3.8%. Taringa has seen an annual compound growth rate of 11.8% for houses and 6.9% for units.

  • 2 Bed Unit - $731,000

  • +8.3%

  • 14 Days on Market

  • 1460 Qualified buyers are currently searching for property in the suburb on Realestate.com.au

  • 19 - Similar properties are For Sale

  • 85 in the last 12 Months

Buyers likely to be interested in your property

While we will cast a broad net and will advertise your property to the greater marketplace, I expect that your property will be of particular interest to a couple of buyer groups.

  • These buyers are purchasing a property for the first time and as such, often lack the experience and confidence found after having owned property and been through the process before. While these buyers need more assistance and guidance, they also appreciate a more connected process with greater communication. This encourages great discussions and offers exceptional insight into key elements that will later shape negotiations.

    Reassurance, due diligence & transparency help mitigate the increased levels of anxiety commonly experienced amongst first home buyers.

  • These buyers have purchased a property before. They are either looking to upgrade to a different style of property or purchase a bigger property in the area. Finding out their purpose and reasons for buying will offer great insight into their preferences, budget, and how to best tailor the property’s narrative to suit the individual.

    Not being new to purchasing property means that there is less of a focus on running through the process and more of a focus on the property’s potential. Being aware of what their current property might be worth and having insight into that area of the property market helps reassure buyers and encourages higher offers.

  • These buyers have identified the local area as the place where they intend to purchase their next property. Finding out their reason for buying in the area will offer great insight into their preferences, budget, and how to best tailor the property’s narrative to suit the individual. It also benefits all negotiations as their buying motives are known.

    These buyers are familiar with purchasing property, meaning that there is less of a focus on running through the process. These Buyers are less familiar with the exact location of the property and are eager to be guided on the positives of the property allowing for great discussions.

  • These buyers are typically looking to stay in the area they know but secure a property more suited to their lifestyle. You will often find that these owners are selling the family home and no longer need a large-sized property. They have seen strong capital growth and are now focused on buying exactly what suits for their next chapter.

    These buyers can vary with timelines, the majority will start looking well ahead of time but may be fast-tracked to purchase depending on personal circumstances... they may overlook a lot of property but, once they have found what they are after, they will be prepared to pay a premium.

  • Investors offer a different perspective when shopping for property, their priorities aren’t always focused on the suitability of the property to themselves. Investors will consider the revenue created by the property and asses the properties potential for future capital growth. Investors will often view the property less like a home and more like an asset. This lends itself to property with an obstacle or complication that may deter owner occupiers more so than investors.

    With that being said Investors will still naturally be attracted to the best properties within their range, putting together solid case studies to demonstrate the properties potential will help secure offers from investors at the right price.

Herron Todd White
Property Clock

Herron Todd White is one of the largest independent property valuation firms in Australia. Their vision is to be the most respected and trusted property advisory organisation. Each month, they offer an updated insight into how the real estate market is travelling as a city and potentially what is next for property in that city, click below to view.

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method of Sale

Pick the Path that’s best for you



Method of sale is the outlined process in which you will define how & by when you will accept offers for your property. There is no right or wrong method & in most cases no better or worse method.

Agents will often refer to themselves as specialists of a particular method, which is an indication that they are more familiar with a particular Method of Sale.

Buyers who like the property will submit an offer regardless of the Method of Sale.

  • We can adopt the “FOR SALE” strategy. This strategy ensures there is no ceiling on the sale price and encourages buyers to put forward offers in line with where they see the value of the property… if the buyers offer a price too low, we can then guide them upwards on price. 

    Removing the advertised price also encourages buyers to interact with me more... allowing for in-depth qualifying discussions ahead of any negotiations.

    The other option for Private Treaty is to immediately advertise the property with an “Offers Over Strategy”. This strategy helps guide buyers a little further by including a price in the title. The “offers over” part ensures there is no ceiling on the price but helps avoid offers from being too far below expectations (there are always low offers for a property).

ALTERNATIVELY,

  • Auctions create a competitive environment that can drive up the final sale price, especially when demand is high. They also offer sellers the advantage of setting their own terms and conditions, potentially leading to a faster sale and greater control over the process. Auctions campaigns are typically unconditional contracts also avoiding potential terminations of the contract.

    It is important to note that an Auction campaign doesn't mean we need to sell on Auction day, across the couple of weeks prior, I will have gathered enough information to know where the interest is sitting so that we can make an informed decision prior to auction. Alternatively, we can pass the property in at Auction and run a Private Treaty campaign. We like to do our Auctions at the property they are buying so that emotions remain tied to the property.

ALTERNATIVELY,

  • Buyers must submit a response to the seller's disclosed tender price, usually before a set deadline. They then compete against each other by submitting offers.

    All offers are confidential, making the process similar to a silent auction. Properties are usually sold to the highest bidder.

  • I would suggest having a slightly lower background price (This price is hidden from buyers; they cannot see what the background price is) compared to our price expectations. A background price is how properties are organised/ordered on property portals like realestate.com.au. 

    The reason I suggest a lower background price is that we want more buyers to engage with the property. I often see that buyers searching with a budget slightly short of what we are asking for the property come along to inspect and see that for just a bit more money, they can get a much better property. From there, buyers will often reassess their borrowing power to see if they can afford the better product.

    Background prices increase in intervals of $50,000 until $1,000,000 where the intervals become $100,000. Realestate.com.au takes the higher number between the advertised and background price when sorting & filtering properties.

  • I strongly suggest this process be avoided at all costs! I have now witnessed close to 50 of these campaigns and I have never seen a successful buyer pay any more than $10,000 above the next best offer.

    The buyer who wants the property the most will always pay the most, the problem with Marketbuy is that all the offers for the property can be seen by all the buyers they know exactly what they have to pay to secure the property. I like to get buyers to pay as much as they are prepared to pay, for the buyer who wants the property the most this is often significantly higher than the second best offer.

    I recently had a similar property in Toowong where there was a $50,000 difference between the best and second best offer...if they had known where the other offers were, they wouldn’t have offered what they did. In this case, the buyer is extremely happy and the seller greatly appreciates the final outcome.

    How this also differs from an Auction is that the buyers aren't in an environment where they see each other and the agent/auctioneer cant negotiate in-person.

View More marketing Information Here

PROPOSED MARKETING PLAN

Marketing and advertising are essential when selling a home because they help attract the right audience, generate interest, and ultimately drive sales. Together, marketing and advertising ensure your product stands out in a crowded marketplace, builds trust with buyers, and increases visibility. Without them, even the best offerings can go unnoticed.

While paid advertising has its place, my approach goes beyond just investing in ad spend. I focus heavily on the unpaid elements that can deliver significant impact—things like strong presentation, buyer nurturing, compelling copywriting, targeted invites, and strategic follow-ups. These organic efforts build trust, engagement, and momentum around a property in a way that money alone can't always achieve. It’s about using time, creativity, and consistency to maximise return without always relying on a budget.

Below I have curated the foundations of a marketing plan that I believe will offer a well-balanced campaign and place your property in the best position. I would like to work together to finalise this marketing plan and ensure we are on the same page, working together to achieve the best result.

  • Using a Premiere advertisement for your property on realestate.com.au gives you the highest level of exposure on the platform, significantly increasing your chances of attracting more interest, more inspections, and ultimately a better sale result. Here’s why it’s worth the investment

  • Using professional photographers when selling your home is one of the most important steps you can take to maximise interest and achieve the best possible sale price.

  • One of the most viewed items in the campaign, it will allow buyer to engage on a deeper level with the property.

  • Using brochures in your property campaign provides buyers with a tangible takeaway that reinforces key features and helps your property stand out after inspections. Professionally designed brochures create a lasting impression, showcasing high-quality photos, floorplans, and essential details in a format buyers can revisit and share with others. They also convey a sense of quality and care in the presentation, which can positively influence how buyers perceive the value of your home. In a competitive market, brochures help keep your property top of mind.

  • Form 2 - Sellers Disclosure

    In Queensland, a new seller disclosure regime came into effect on August 1, 2025, requiring sellers to provide a Seller Disclosure Statement to buyers before the contract is signed. This statement must include relevant property information like encumbrances, zoning, tenancy details, and potential issues like contamination or heritage listings. Failure to provide accurate and complete disclosure could allow the buyer to terminate the contract before settlement.

    SearchX - $1,198.00

    Solicitor/conveyancer - TBC

  • Getting a pre-sale Building and Pest Inspection is a proactive step that can give you a strong advantage when selling your property. It helps identify any issues upfront, allowing you to address them before going to market or adjust your price expectations accordingly. This transparency builds trust with buyers, reduces the risk of contract fall-through, and can streamline negotiations by removing the uncertainty that often arises after a buyer's inspection. Ultimately, it positions you as a prepared and honest seller, which can lead to faster, more confident offers.

    Circa $600.00

  • An Information Memorandum (IM) is a premium marketing document that provides serious buyers with a comprehensive overview of your property. It typically includes detailed descriptions, professional photography, floorplans, location highlights, and relevant legal or financial information. Using an IM demonstrates professionalism and transparency, helping to build buyer confidence and streamline the decision-making process. It's especially effective for high-end homes, investment properties, or unique listings where buyers may need more in-depth information before making an offer. An IM can set your property apart and attract more qualified, motivated buyers.

  • I have created platforms and structures that help re-target buyers who have engaged with the listing, keeping your property front of mind.

    I have also created social media targeting that identifies potential buyers and promotes your property to them.

  • Including flyers and invites in a sales campaign helps create targeted, local awareness and drives buyer engagement from the very beginning. Delivered to surrounding homes or sent to a qualified buyer database, these materials generate early interest and can encourage neighbours, referrals, and active buyers to attend inspections or share the listing. They also add a personal touch to your campaign, making buyers feel invited and involved rather than just passively informed. When combined with digital marketing, flyers and invites contribute to a strong, multi-channel approach that maximises exposure and inspection turnout.

  • Designer furniture gets installed throughout the property to help promote the property in its best light. It will cost circa $3,300 but will see your sale price grow by at least $10,000

  • This is of course flexible and there are a few items that require quotes before a final price can be given.

Other topics of interest

Lets work together

Lets work together

The property will definitely attract strong interest and sell well. I’ve shared my professional advice on the best way forward, but ultimately, it’s most important that you choose what you feel most comfortable with. My goal is to provide honest, high-quality guidance backed by hard work and results—so you get the best possible outcome.

Once you’ve had a chance to review the information, we can chat—whether that’s face-to-face, over Zoom, a phone call, or even by email—to go over your plans and find the approach that suits you best. We’ll also lock in your preferred price, marketing strategy, and timeline.

When you're ready, we’ll complete the REIQ Agent Appointment form. This outlines the estimated sale price, campaign details, and commission—and it gives me the green light to start introducing your property to active buyers.

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