10/23 Lucinda Street
taringa
2 BED | 2 BATH | 2 CAR
Thank you for the opportunity, Chelliah.
Thank you for allowing me to put together this proposal. Inside you’ll find the information I think will help your planning and decision-making — a clear picture of my services, my proposed strategy, and what I believe your property can achieve.
I’d like to repay your loyalty by going above and beyond and working harder than ever to get your charity the best price possible.
Quotes have been tricky to pin down, but Tania has been on it — and I’m glad to help further with that side of things if you’re happy to appoint me as your agent.
My final sales price is, on average, 11% above market feedback.
Anyone can sell a property at market rate — selling well above it is the difference. If I had to name one reason I achieve this consistently, it’s buyer management: on most of my sales I already know the successful buyer, having built the relationship over the months prior, then placed them in a competitive situation that draws out their very best offer.
- +11%Average final price above early market feedback
- Known buyersI usually already know who buys — not someone off the street
- Built earlyRelationships formed weeks or months before any offer
- Best offersCompetitive positioning that extracts each buyer’s top price
Key details, summarised.
I tend to give more detail than you might want — so here’s the quick overview. The full reasoning sits further down the proposal.
Three stages, refined over every campaign.
A consistent process puts you in the best position to accept the strongest offer — and understanding the why behind each step is what turns small refinements into big results.
Marketing & Advertising
The goal is simple: attract attention and excitement. Where most agents chase quantity and leave quality to the negotiation stage, I balance both from day one — small differences in strategy that lead to big differences in results.
Buyer Management
The best offers usually come from buyers I already know. Because I understand their history, preferences and situation, negotiations feel like a natural conversation rather than a battle — building trust, and better results.
Effective Negotiations
With genuine research on each buyer, I tailor every negotiation. Rather than dismiss a low opening offer, I work with buyers to see how far they’ll go — and stay close enough to know when there’s room to move the price higher.
Comparable sales.
Recent sales of similar properties across the area over the past six months — filter by type, size and era, or search a street. Hand-picked comparables and my own recent sales are pinned to the top.
My recent sales performance.
Live results across recent campaigns — negotiation uplift, accuracy against appraisal feedback, and total buyer activity.
Marketing plan.
A solid starting point we’ll tailor together — choose a package or build it item by item, with a running total as you go.
Marketing Plan
Select a campaign package or pick items manually. Download selections to reload later. Download summary for easy review.
Internet Exposure ESSENTIAL
Digital Buyer Targeting Optional
Photography, Floorplans & Media ESSENTIAL
Furniture Optional
Print Media Optional
Signboards & Brochures ESSENTIAL
Legal & Compliance ESSENTIAL
Agent cost Included
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Let’s work together.
Once you’ve had a chance to review everything, let’s talk — in person, by Zoom, phone or email — and lock in your preferred price, strategy and timeline.
Sales proposal prepared for the owner of 10/23 Lucinda Street, Taringa QLD 4068. Figures, ranges and timelines are indicative only and subject to change. Nothing in this proposal constitutes a contract, or financial or legal advice.
key Details Summarised
My passion for my job, means that I elaborate extensively and will typically give more information and insight than you might want. If you would like a quick overview, the key elements are summarised below… scroll further down for the elaboration.
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My final sales price is on average 11% ABOVE market feedback.
Anyone can sell a property at market rate, my best attribute is selling property well above this!
If I had to give just one reason as to how I constantly achieve this, it would be my buyer management… On the majority of my sales, I already know the successful buyer. I have built a relationship over the couple of months prior and then place them in a competitive situation that extracts best offers.
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My Standard Fee is 2.7% + GST
However, as you are passing on the profits to charity, I would like to offer you a reduced rate of
2.3% + GST
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The marketplace is full of buyers who have been looking to secure property for a long time… with little property coming online. There has never been a more favourable time for sellers.
Quality property like yours is attracting instant attention in the marketplace.
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First Home Buyers
Property upgraders
Investors
Relocators -
$950,000 ±. $75,000 is where I believe majority of the market will see the value of your property… however, I don’t sell at market value, I push to sell above market!
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$4,544 I have shared an example of what I believe is a solid, well-rounded campaign… with that being said, I believe in always working with my owners to curate the perfect plan
SCROLL DOWN FOR MORE INFORMATION
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Private Treaty: FOR SALE or OFFERS OVER $900,000
The main thing is that we do not put a ceiling on the price someone is prepared to pay
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As soon as the work is done and the tenants have moved out
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As we have discussed:
- New cabinets in the kitchen
- New Flooring
- New paint throughout
Property Valuation
A snapshot into the marketplace over the last 6 months
How do I achieve the best results in the marketplace?
By following a consistent process for every campaign, I put my clients in the best position to accept the strongest offer for their property.
What sets me apart is that I’ve refined my approach into three key stages. More importantly, I understand the why behind everything I do — which means even small improvements to standard practices lead to big results.
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The goal of marketing is simple — attract attention and generate excitement. All marketing efforts fall into two key categories:
Attracting Quantity Buyers
Attracting Quality Buyers
You’ll often hear agents say, "You can’t sell a secret." They focus on driving more inspections, believing more buyers means more offers — and better negotiation power. Unfortunately this usually leads to campaigns that chase numbers, leaving the quality aspect for the negotiation stage — which, in my view, is too late.
What sets me apart is a balanced approach from the start. I focus on both quantity and quality at the same time. Small differences in strategy lead to big differences in results.
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My process starts long before an owner decides to sell. In most cases, the best offers come from buyers I’ve already built a relationship with — not someone walking in off the street.
Knowing the buyer is just half the job. The other half is matching them with the right property — and negotiating the best price.
The typical agent will add you to a database and you will proceed to be emailed every listing they have every week until you unsubscribe… I take a more personal approach.
What makes my buyer management different is how deeply I know my buyers — their history, preferences, and personal situations. This lets me steer negotiations in a way that feels like a natural conversation, not a battle. It creates trust, transparency, and better results.
I consistently achieve above market results yet have incredible reviews from buyers. Effort, care & service.
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After effective marketing and buyer management, the pinnacle of the campaign lies in negotiations.
Without proper research on each buyer, an agent’s ability to negotiate is limited. Two buyers might love the same property for entirely different reasons — and that matters.
Buyers can spot a generic pitch. I tailor my negotiations to each individual, making sure they feel valued and their offer taken seriously. Many agents dismiss low initial offers, but I prefer to work with buyers to see how far they’re willing to go. Every buyer wants the best deal — if you make it easy, they’ll take it.
Buying property is emotional, and there will always be a bit of discomfort it is part of the process. Through consistent, open communication, I stay in tune with buyers their level of interest. The relationship i build from day 1 allows me to know when there’s room to move the price higher.
IS THE commission Negotiable?
Looking back at my last 50 sales, I’ve consistently delivered above-market results for my clients. Throughout a campaign, I can typically increase offers by around 10%—and often add 5% or more during negotiations alone.
My commission is a success fee—only paid once we achieve a great result.
Commission isn’t always a one-size-fits-all, so I’ve outlined a few flexible options we can discuss. I never want commission to be the reason I miss out on working with you, but I’m confident that the time, skill, and effort I put into every campaign leads to the best possible outcome for both of us. If my commission is a sticking point for you, it never hurts to ask if we can come to an agreement where everyone is happy.
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2.3% of the Purchase Price + GST
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2.2% - 2.5% of the Purchase Price + GST
Once the property goes under contract you can then decide the commission rate (between the 2 numbers) based on how happy you are with the outcome & service.
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2.1% + GST up to $xyz
then
2.5 % + GST of the balance sale price
I dont need additional incentive to push for the best price however owners often like including an additional incentive like a bonus rate commission.
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2.75% of the Purchase Price + GST
If you want the flexibility of appointing multiple agents an open listing may be an option.
What I have found is that when several agents are appointed and it is a popular property the race to get the fastest acceptable offer overtakes the focus of getting the best result as only one agent gets paid.
PROPOSED MARKETING PLAN
Marketing and advertising is essential when selling a home because they help attract the right audience, generate interest, and ultimately drive sales. Together, marketing and advertising ensure your product stands out in a crowded marketplace, builds trust with buyers, and increases visibility. Without them, even the best offerings can go unnoticed.
While paid advertising has its place, my approach goes beyond just investing in ad spend. I focus heavily on the unpaid elements that can deliver significant impact—things like strong presentation, buyer nurturing, compelling copywriting, targeted invites, and strategic follow-ups. These organic efforts build trust, engagement, and momentum around a property in a way that money alone can't always achieve. It’s about using time, creativity, and consistency to maximise return without always relying on a budget.
Below I have curated the foundations of a marketing plan that I believe will offer a well-balanced campaign and place your property in the best position. I would like to work together to finalise this marketing plan and ensure we are on the same page, working together to achieve the best result.
What is my advice & Guidance
The right buyer makes all the difference
As your agent, it is my job to create the environment that will get a premium price. Investing in marketing, advertising and the presentation of the property will get us a great result but to get the best result, we need the best buyers and that is where I come in. Rarely will the best buyer be someone I have never met before, often they are a buyer I have been building trust and a relationship with over weeks, months and sometimes years.
Any buyer who has worked with me knows that I communicate and am transparent, I am approachable, and I know my marketplace… Buyers also know that I don’t play games. I dont share specifics of buyers and their offers, I keep this private and only ever share the big picture with the owner. Every buyer wants to get the property for as little as possible and if they are given that opportunity they will take it. I change negotiations from buyers focusing on what other buyers are offering to themselves and how much they can offer & if they saw the sale price tomorrow, at what price would they be disappointed they didn’t make an offer to beat it?
I can’t force a buyer to offer an amount they can’t afford… I can, however, prevent them from buying the property at a discount price.
My thoughts on price
As agents we can look at comparable sales and recent data to find out where we think the marketplace will generally see the value of the property; however, nobody actually knows what the best buyer will be prepared to pay. I won’t promise a number or quote higher just to impress you or win the listing, all the main portals suggest the value sits between $900,000 & $1,100,000 with Medium-High confidence. As I mentioned above, I don’t know what the best buyer is prepared to pay but it is important that I position your property to capitalise and essentially demand the best price. I will be inviting buyers from my database who I know have a budget of up to $1,250,000, and should they love your property and make an offer I will be negotiating with these buyers all the way up to their budget but once again, I won’t promise that result. I have built my career on exceeding expectations through hard work, effort & strategy. The only thing I promise you is that your property will be my number 1 focus and I will find you the best price in the marketplace.
Suburb Data -
Taringa, 4068
Last month Taringa had 81 properties available for rent and 27 properties for sale. Median property prices over the last year range from $1,854,000 for houses to $776,000 for units. If you are looking for an investment property, consider houses in Taringa rent out for $780 PW with an annual rental yield of 2.7% and units rent for $650 PW with a rental yield of 3.9%. Taringa has seen an annual compound growth rate of 12.4% for houses and 10.1% for units.
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2 Bed Unit - $740,000
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+8.1%
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16 Days on Market
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1480 Qualified buyers are currently searching for property in the suburb on Realestate.com.au
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11 - Similar properties are For Sale
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101 in the last 12 Months
Buyers likely to be interested in your property
While we will cast a broad net and will advertise your property to the greater marketplace, I expect that your property will be of particular interest to a couple of buyer groups.
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These buyers are purchasing a property for the first time and as such, often lack the experience and confidence found after having owned property and been through the process before. While these buyers need more assistance and guidance, they also appreciate a more connected process with greater communication. This encourages great discussions and offers exceptional insight into key elements that will later shape negotiations.
Reassurance, due diligence & transparency help mitigate the increased levels of anxiety commonly experienced amongst first home buyers.
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These buyers have purchased a property before. They are either looking to upgrade to a different style of property or purchase a bigger property in the area. Finding out their purpose and reasons for buying will offer great insight into their preferences, budget, and how to best tailor the property’s narrative to suit the individual.
Not being new to purchasing property means that there is less of a focus on running through the process and more of a focus on the property’s potential. Being aware of what their current property might be worth and having insight into that area of the property market helps reassure buyers and encourages higher offers.
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These buyers have identified the local area as the place where they intend to purchase their next property. Finding out their reason for buying in the area will offer great insight into their preferences, budget, and how to best tailor the property’s narrative to suit the individual. It also benefits all negotiations as their buying motives are known.
These buyers are familiar with purchasing property, meaning that there is less of a focus on running through the process. These Buyers are less familiar with the exact location of the property and are eager to be guided on the positives of the property allowing for great discussions.
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These buyers are typically looking to stay in the area they know but secure a property more suited to their lifestyle. You will often find that these owners are selling the family home and no longer need a large-sized property. They have seen strong capital growth and are now focused on buying exactly what suits for their next chapter.
These buyers can vary with timelines, the majority will start looking well ahead of time but may be fast-tracked to purchase depending on personal circumstances... they may overlook a lot of property but, once they have found what they are after, they will be prepared to pay a premium.
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Investors offer a different perspective when shopping for property, their priorities aren’t always focused on the suitability of the property to themselves. Investors will consider the revenue created by the property and asses the properties potential for future capital growth. Investors will often view the property less like a home and more like an asset. This lends itself to property with an obstacle or complication that may deter owner occupiers more so than investors.
With that being said Investors will still naturally be attracted to the best properties within their range, putting together solid case studies to demonstrate the properties potential will help secure offers from investors at the right price.
Herron Todd White
Property Clock
Herron Todd White is one of the largest independent property valuation firms in Australia. Their vision is to be the most respected and trusted property advisory organisation. Each month, they offer an updated insight into how the real estate market is travelling as a city and potentially what is next for property in that city, click below to view.
method of Sale
Pick the Path that’s best for you
Method of sale is the outlined process in which you will define how & by when you will accept offers for your property. There is no right or wrong method & in most cases no better or worse method.
Agents will often refer to themselves as specialists of a particular method, which is an indication that they are more familiar with a particular Method of Sale.
Buyers who like the property will submit an offer regardless of the Method of Sale.
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We can adopt the “FOR SALE” strategy. This strategy ensures there is no ceiling on the sale price and encourages buyers to put forward offers in line with where they see the value of the property… if the buyers offer a price too low, we can then guide them upwards on price.
Removing the advertised price also encourages buyers to interact with me more... allowing for in-depth qualifying discussions ahead of any negotiations.
The other option for Private Treaty is to immediately advertise the property with an “Offers Over Strategy”. This strategy helps guide buyers a little further by including a price in the title. The “offers over” part ensures there is no ceiling on the price but helps avoid offers from being too far below expectations (there are always low offers for a property).
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Auctions create a competitive environment that can drive up the final sale price, especially when demand is high. They also offer sellers the advantage of setting their own terms and conditions, potentially leading to a faster sale and greater control over the process. Auctions campaigns are typically unconditional contracts also avoiding potential terminations of the contract.
It is important to note that an Auction campaign doesn't mean we need to sell on Auction day, across the couple of weeks prior, I will have gathered enough information to know where the interest is sitting so that we can make an informed decision prior to auction. Alternatively, we can pass the property in at Auction and run a Private Treaty campaign. We like to do our Auctions at the property they are buying so that emotions remain tied to the property.
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Buyers must submit a response to the seller's disclosed tender price, usually before a set deadline. They then compete against each other by submitting offers.
All offers are confidential, making the process similar to a silent auction. Properties are usually sold to the highest bidder.
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I would suggest having a slightly lower background price (This price is hidden from buyers; they cannot see what the background price is) compared to our price expectations. A background price is how properties are organised/ordered on property portals like realestate.com.au.
The reason I suggest a lower background price is that we want more buyers to engage with the property. I often see that buyers searching with a budget slightly short of what we are asking for the property come along to inspect and see that for just a bit more money, they can get a much better property. From there, buyers will often reassess their borrowing power to see if they can afford the better product.
Background prices increase in intervals of $50,000 until $1,000,000 where the intervals become $100,000. Realestate.com.au takes the higher number between the advertised and background price when sorting & filtering properties.
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I strongly suggest this process be avoided at all costs! I have now witnessed close to 50 of these campaigns and I have never seen a successful buyer pay any more than $10,000 above the next best offer.
The buyer who wants the property the most will always pay the most, the problem with Marketbuy is that all the offers for the property can be seen by all the buyers they know exactly what they have to pay to secure the property. I like to get buyers to pay as much as they are prepared to pay, for the buyer who wants the property the most this is often significantly higher than the second best offer.
I recently had a similar property in Toowong where there was a $50,000 difference between the best and second best offer...if they had known where the other offers were, they wouldn’t have offered what they did. In this case, the buyer is extremely happy and the seller greatly appreciates the final outcome.
How this also differs from an Auction is that the buyers aren't in an environment where they see each other and the agent/auctioneer cant negotiate in-person.
Other topics of interest
Lets work together
Lets work together
The property will definitely attract strong interest and sell well. I’ve shared my professional advice on the best way forward, but ultimately, it’s most important that you choose what you feel most comfortable with. My goal is to provide honest, high-quality guidance backed by hard work and results—so you get the best possible outcome.
Once you’ve had a chance to review the information, we can chat—whether that’s face-to-face, over Zoom, a phone call, or even by email—to go over your plans and find the approach that suits you best. We’ll also lock in your preferred price, marketing strategy, and timeline.
When you're ready, we’ll complete the REIQ Agent Appointment form. This outlines the estimated sale price, campaign details, and commission—and it gives me the green light to start introducing your property to active buyers.